Best Time to Post YouTube Shorts and Other Interesting Things About Time

I wanted to create this article because, let’s face it, we all want our YouTube Shorts to get those sweet, sweet views. I mean, who doesn’t love waking up to notifications that your latest video is blowing up? But here’s the kicker—timing is everything. You could have the most hilarious, mind-blowing content, but if you post it when everyone’s asleep, well, you might as well be whispering into a void. That’s why I’m here to help you crack the code on the best time to post YouTube Shorts.

Best Time to Post YouTube Shorts

Alright, let’s get straight to the point. What is the best time to post YouTube Shorts? The golden hours are typically between 2 PM and 4 PM.

When you upload a video to YouTube, the platform owned by Google, it requires time to index and fully process the content before it can be effectively distributed on home screens or in search results. This processing period is crucial for ensuring that your video reaches the right audience at the right time.

To maximize visibility, it’s a best practice to publish your video 2-3 hours before your optimal posting window. This strategy allows YouTube to properly index your content so that when your audience is most active, your video is already well-positioned in search results.

For example, if your ideal posting time is between 7 and 10 pm, consider uploading your video between 2 and 4 pm. This approach ensures your content is primed and ready for your viewers when they log on.

Understanding YouTube Shorts

Let’s talk about YouTube Shorts for a second. If you’re not familiar, they’re like the fun-sized candy bars of video content—short, sweet, and totally addictive. YouTube’s algorithm is like that one friend who loves to gossip; it spreads the word quickly, but only if people are talking about it right away. That’s why timing is crucial. Post at the right time, and your video could be the talk of the town—or at least your subscribers’ feeds.

Analyzing the Best Time to Post YouTube Shorts

Now, before you start posting at the crack of dawn, let’s get to know your audience. Who are they? Where do they live? Are they sipping their morning coffee or burning the midnight oil? YouTube Analytics is your best friend here. It will tell you when your subscribers are most active, and trust me, it’s worth taking the time to figure this out.

For instance, if your audience is in the U.S., the best time to post YouTube Shorts might look different from someone whose viewers are in, say, Japan. You wouldn’t want to serve up a Short while your audience is fast asleep, right?

Is YouTube Too Large for a General Best Time to Post Shorts

Here is something really interesting about YouTube’s audiences and considering publishing times. I almost want to tell you that anytime is a good time to post because YouTube has 2.4 billion users, that is 31.52% of the planet! Your video ought to be seen audiences enough for your video to be tested again general audiences and against your niche.

If we were to talk general trends, from what I’ve seen, weekdays tend to outperform weekends. Mondays, Tuesdays, Wednesday, and Thursdays are the MVPs here. Posting between 6 AM and 9 AM targets early risers, while the 12 PM to 3 PM window captures the attention of those on lunch breaks and the after-work crowd when they’re most likely seeking entertainment.

Evenings between 7 PM and 9 PM can also be prime time, but in my experience, earlier in the day gives your video more time to marinate and gather those precious views.

Experimenting and Finding Your Best Time

Here’s the thing—every audience is different, so the best time to post YouTube Shorts might not be what the experts (or I) say. Don’t be afraid to experiment. Post one week in the morning, the next in the afternoon, and see what sticks. Think of it like a science experiment, but with fewer lab coats and more analytics.

And remember, be flexible. If you find that your Shorts are racking up more views in the afternoon, adjust your strategy. No need to be stubborn here—go with what works.

Content Marketers Know the Best Time to Post YouTube Shorts

The best time to post YouTube Shorts is usually between 6 AM and 9 AM, or between 12 PM and 3 PM. But remember, this isn’t a one-size-fits-all scenario. You’ve got to experiment, track your results, and fine-tune your strategy until you hit that sweet spot.

And hey, if you’re feeling overwhelmed by all this data analysis and strategy tweaking, you don’t have to go it alone. Working with a content marketing agency like Marketing With Morgan can take your content game to the next level. We’ll help you not only find the best time to post YouTube Shorts but also create a comprehensive strategy that maximizes your reach and engagement.

If you’re ready to grow your brand and make your content work harder for you, let’s chat. Click here to learn more about how we can help you succeed on YouTube and beyond.

Now, go forth and conquer YouTube Shorts! May the algorithm be ever in your favor.