Creating high-quality content isn’t just about writing—it’s about optimizing for search engines, designing engaging visuals, and using the right tools to streamline the process. With so many content creation tools available, it’s easy to feel overwhelmed. Over the years, I’ve tested and refined my approach to content marketing, ensuring that every piece of content I create is both engaging and SEO-friendly.
Here are some of my go-to tools in each of these categories:
- SEO Tools
- Website Marketing Tools
- Google Ad Tools
- Social Media Creation and Scheduling Tools
- Video Creation Tools
The right tools make all the difference. From SEO research to graphic design to social media scheduling, each tool I use plays a role in maximizing content reach and performance. Below, I’ll walk through the top SEO content creation tools I rely on, so you can build a high-impact content strategy that drives results.

SEO Marketing Tools
Search engine optimization (SEO) is the backbone of digital content marketing. Without SEO, your content won’t rank, and potential customers won’t find your brand. I use a combination of research and tracking tools to analyze keywords, optimize content, and monitor performance.
Ahrefs
Ahrefs is my go-to tool for keyword research, backlink analysis, and competitor tracking. I use it to identify high-volume, low-competition keywords and uncover content opportunities. Its site audit feature helps me catch technical SEO issues that might be hurting rankings.
Here is an example of really great keywords for realtors that I found with help of Ahrefs.
SEMrush
SEMrush is essential for competitive analysis and SEO strategy development. I use it to track my rankings, monitor organic traffic, and refine keyword targeting. It also helps me identify content gaps and ensure my strategy stays ahead of the competition.
Google Analytics
Google Analytics gives me the data-driven insights I need to improve content performance. I track how visitors engage with my site, which pages keep them engaged, and which ones need improvement. By analyzing user behavior, I make informed content decisions.
Google Search Console
Google Search Console helps me monitor search visibility and fix indexing issues. It also shows which keywords are driving traffic to my site, allowing me to refine my SEO strategy. I use it regularly to make sure my content stays optimized for search engines.

Website Marketing & Content Creation Tools
A well-optimized website is crucial for converting visitors into leads and customers. From landing pages to blog management, the right tools help me with creation, optimization, and publishing content with ease.
Yoast SEO
Yoast SEO is a WordPress plugin that simplifies on-page SEO. It provides real-time optimization tips for content, helping me refine meta descriptions, keyword usage, and readability. I never publish a blog without running it through Yoast first.
StoryChief
StoryChief is a blogging and content distribution platform that saves me time by publishing content across multiple platforms at once. It also provides collaboration tools, making it easy to streamline workflow and ensure content consistency.

Claude
Claude is one of the most advanced AI-powered writing tools, but I never rely on AI alone, especially for content creation. While Claude helps brainstorm ideas and refine drafts, I always add my human touch to ensure content aligns with my brand voice and resonates with my audience. AI is a tool, not a replacement for real content expertise.

Google Ads Tools
Paid search ads can drive high-intent traffic to your website, but running a successful campaign requires precision. I use these tools to research keywords, write compelling ad copy, and track performance.
Google Keyword Planner
Google Keyword Planner helps me find high-value keywords for Google Ads. I use it to analyze search trends, estimate costs, and refine my ad targeting. It’s a must-have for any paid search strategy.
Google Ads Editor
Google Ads Editor makes it easy to manage multiple campaigns at once. I use it to edit ad groups, adjust bids, and review performance data without having to navigate Google Ads' web interface.
Google Optimize
Google Optimize helps me A/B test ad creatives and landing pages. Testing different elements of an ad campaign ensures that I’m maximizing ROI and refining my content for the best performance.
Social Media Publishing & Content Creation Tools
Social media content needs consistent branding, eye-catching visuals, and strategic scheduling. These tools help me in the creation and distribution of high-performing social media content.
Canva
Canva is a must-have for designing social media graphics. I use it to create Instagram posts, YouTube thumbnails, and branded templates quickly. It’s user-friendly, making it perfect for non-designers who need professional-looking visuals.
Procreate
For more custom, hand-drawn designs, I use Procreate. It’s a great tool for illustrations, logos, and detailed branding elements. If I need something unique and artistic, this is my go-to.

StoryChief
We mentioned them before because StoryChief isn’t just for blogs—it’s also a great social media scheduling tool. I use it to plan, collaborate, and post content across multiple social platforms. It saves time and keeps content consistent across all channels.
Social Pilot
Social Pilot helps me schedule and analyze social media posts. I can track engagement, schedule weeks of content in advance, and get detailed insights into what’s working. This tool keeps my social media strategy data-driven.
Video Content Creation Tools
Short-form and long-form video content is a key component of digital marketing. Whether I’m creating YouTube Shorts, Instagram Reels, or long-form educational content, these tools help me produce high-quality videos.
Smartphone & Zoom
I always say, you don’t need expensive equipment to start creating video content. A high-quality smartphone camera or Zoom recording can capture professional-looking footage without breaking the bank.
BeastGrip
BeastGrip is a game-changer for content creators who want to elevate their smartphone footage. With its modular rig system, you can attach lenses, lights, and mics to turn your phone into a professional-grade camera setup.
CapCut
CapCut is my favorite video editing tool for social media content. It’s easy to use and is optimized for vertical video, making it perfect for TikTok, Instagram Reels, and YouTube Shorts. I use it for quick cuts, transitions, and effects.
Captions App
Adding captions to videos boosts engagement and accessibility. I use Captions App to generate and edit captions easily, ensuring my videos are optimized for silent viewing.
Instagram & TikTok Editors
When posting short-form content, I always edit directly in Instagram and TikTok’s native editors. Social platforms prioritize content that is created and posted organically, so I use their built-in tools to add text, stickers, and effects.

Upgrade Your SEO Strategy With Next Level Content Creation Tools
SEO content creation is a combination of strategy, creativity, and the right tools. From SEO research and blog writing to graphic design and video editing, the tools I use help me streamline the process and maximize content performance. But tools alone aren’t enough—strategy and expertise are what drive real results.
If you’re looking to level up your content marketing, working with an expert is the best way to ensure your SEO, branding, and content strategy are aligned. At Marketing with Morgan, I help businesses create, optimize, and distribute content that drives traffic, engagement, and conversions. Let’s work together to build a content strategy that works—reach out today!