I wanted to create this article because I’ve seen firsthand how powerful LinkedIn can be for professionals looking to connect, share knowledge, and grow their careers. Over the years, I’ve helped numerous clients navigate the ins and outs of LinkedIn, and one of the most common questions I get is, “How do I post on LinkedIn effectively?”
Whether you’re just starting or looking to refine your strategy, I’m here to guide you through the process. Let’s dive into the specific steps to creating a post, the types of posts, best practices, and why working with a content creation agency can boost your LinkedIn growth.
Step-by-Step Guide: How to Post on LinkedIn
First things first—if you’re new to LinkedIn, you might be wondering where to start. Here is a specific walkthrough for how to create a post for LinkedIn.
1. Accessing the Post Feature
On a desktop, you’ll find the post option at the top of your homepage and main feed. Click “Start a post” and that will open up a text box where you can begin crafting your message. For mobile, click the plus icon at the bottom center of the screen.
2. Composing Your Post
Once you know how to create a post on LinkedIn, the next step is making your content count. In the text box, you can write your message, tag other users by typing “@” followed by their name, and add hashtags to increase visibility. To make your post more engaging, consider adding a link, image, or video—just click the corresponding icons below the text box.
3. Setting Post Visibility
I always recommend thinking about who you want to see your post. LinkedIn lets you choose between public visibility, limiting it to your connections, or sharing it within specific groups. If your goal is to reach a broader audience, definitely go with the public option. However you can also post specifically to groups that you have joined which might reach a more targeted audience.
4. Scheduling and Publishing
To schedule a LinkedIn post, use LinkedIn’s built-in scheduling feature by clicking the clock icon next to the blue post button. You can then set the time when you want to publish that post. You can also third-party tool like SocialPilot, Buffer, or Hootsuite. Scheduling your posts allows you to maintain consistency without needing to be online. This should emphasize to you that you can create multiple posts, load and schedule them, and continue with your work.
5. Advanced Features
To truly stand out, take advantage of LinkedIn’s advanced features. Knowing how to post on LinkedIn includes using options like adding documents, polls, and events, which can make your content more interactive and engaging.
Types of LinkedIn Posts
Now that we’ve covered how to post on LinkedIn, it’s important to explore the various content tools LinkedIn offers. Here’s a rundown of the different types of content you can share on the platform.
Standard Text Post
Sometimes, a simple text post is all you need to get your message across. These are great for quick updates, sharing thoughts, or sparking discussions. Even a straightforward approach can be powerful if your message is clear and impactful. Often emojis can help you stand out.
Image, Video, and Carousel Posts
I’m a big believer in the power of visuals. Knowing how to post on LinkedIn with images or videos can help you create a more engaging experience for your audience. Make sure your visuals are high-quality and relevant to your message. Carousels hold a special spot for me on LinkedIn, especially since the platform lacks a video feed or Stories like Facebook and Instagram. Getting your audience to click through your carousel is an excellent way to boost engagement without relying on likes, comments, or shares. Take a look at this example below.
Documents
If you have more in-depth content to share, carousels and documents are fantastic options. They allow you to present multiple pages of content in a single post, which is perfect for guides, reports, or showcasing a portfolio.
Celebrations and Kudos
I love using LinkedIn to celebrate milestones or recognize colleagues. The platform’s dedicated options for celebrations and kudos make it easy to highlight achievements and foster a positive community. LinkedIn loves these kinds of posts. Seriously, LinkedIn really loves these kinda of posts.
Polls
Polls are another great way to engage your audience. When you know how to post on LinkedIn using polls, you can gather opinions and encourage participation, which often leads to more interaction with your content.
Articles and Newsletters
For those of you looking to dive deeper into a topic, LinkedIn supports long-form content through articles and newsletters. These formats are ideal for sharing detailed insights or providing regular updates on industry trends.
Crafting an Effective LinkedIn Post and Best Practices
I’ve kept a few key points in mind while posting on LinkedIn, and they’ve proven invaluable in figuring out what works best for effective posts.
Understanding Your Audience
Before you start typing, it’s crucial to consider who you’re speaking to. Tailoring your content to your audience’s needs and interests is key to getting the engagement you’re looking for.
Effective Copywriting
When it comes to copywriting, I always aim for headlines that grab attention and messages that are clear and concise. Good copywriting is essential when you’re learning how to post on LinkedIn effectively. Take a look at this example, the caption I wrote only enticed my audience to watch this video and to not scroll.
Using Hashtags and Tags
My golden rule is to use high ranking keywords as hashtags. Hashtags that are keywords can significantly increase your post’s visibility, but it’s important to not to overdo it. I usually stick to two or three relevant hashtags. Tagging people can also help expand your post’s reach. I advise my clients to remember that LinkedIn functions as a sophisticated algorithm designed to categorize and deliver content to its users.
Utilizing hashtags strategically can effectively guide the platform in understanding the essence of your post and targeting it to the appropriate audience. For instance, when posting about a new shoelace product for your latest footwear, avoid hashtags like #TieMyShoeLaces, #HardAtWork, or #Strength. Instead, opt for hashtags such as #ProductLaunch, #ShoeBrand, and #Fashion to more accurately target and engage with your desired audience.
Visual Appeal
Don’t underestimate the power of a strong visual. High-quality images or videos can significantly boost engagement, making your posts more appealing and shareable.
Timing and Frequency
From my experience, timing can make all the difference. The best times to post are typically during business hours, especially mid-week. I believe there’s no such thing as ‘posting too often’ as long as you maintain a balance between frequency and the quality of your content. Consistently sharing relevant, high-value posts signals to LinkedIn that you are an active and noteworthy presence, which can enhance your visibility on the platform.
Benefits of Working with a Content Creation Agency for LinkedIn Growth
If you’re serious about growing your LinkedIn presence, I highly recommend partnering with a content creation agency. Marketing With Morgan specializes in content strategy, ensuring that your posts are not only consistent but also quality and optimized for LinkedIn’s algorithms.
Working with an agency means you can maintain a steady flow of high-quality content without the time burden. Plus, agencies provide valuable analytical insights, helping you understand what works and how to improve. With tailored content that aligns with your brand and professional goals, you’ll see significant growth in your LinkedIn engagement.
I hope this guide has helped clarify how to post on LinkedIn and why it’s such an important skill to master. Whether you’re posting on your own or considering the support of a content creation agency, the key is consistency, quality, and understanding your audience. Start implementing these tips today, and watch your LinkedIn presence thrive.
